Trends in Nutrition Bars

Forget the pills; unwrap the bars

Wrapped Nutrition Bar and Partially Unwrapped Nutrition Bar

According to Vantage Market Research, the global protein bar market hit US$4.3 billion in 2021 and is projected to reach US$6.0 billion by 2028, at a CAGR of 5.8%. The firm forecasts that plant-based protein bar sales will account for more than 30% of the total by 2028. The increase “due to the prevalence of sedentary and busy lifestyles” and “the rising desire for convenience foods has resulted in a huge increase in the popularity of nutrition bars.”³

This exclusive webinar outlines the use of a specialty enzyme that increases the umami of plant-based protein within the fibrous meat texture of texturized plant proteins. This “must-see” webinar will graphically demonstrate how this is accomplished with hard data including meat analog graphs, sample analyses, and sensory profiles.

Consumers continue to evolve when it comes to their expectations and choices with “clean label” food selections. Webinar panelists will discuss trends and technical solutions—for both today and tomorrow—involving clean label, plant-based, and processed foods and beverages.