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According to Vantage Market Research, the global protein bar market hit US$4.3 billion in 2021 and is projected to reach US$6.0 billion by 2028, at a CAGR of 5.8%.
Per the Innova Database of new products, snack bar new product introductions (cereal and energy bars) grew more than 6% while cold cereal launches expanded by more than 2% during the first 11 months of 2022 versus the same period in 2021. Hot cereal launches declined by around 10% during the same period.
Over the years, bars increasingly focused on health, meal replacement, weight management, and energy. But indulgent branding and product formulations are on the rise again. This turn toward the more extravagant can pave a lucrative path for innovative bar makers.
The company is a manufacturer of branded and private label nutritional bars and functional powder solutions
September 28, 2022
Nellson Nutraceutical LLC (Nellson), is hosting a series of festivities beginning this week to commemorate the 60th anniversary of the company. Founded in 1962 in Los Angeles under the name of Nellson Candies, the company is proud of its six-decade heritage.
The new gluten-free nutrition bars contain protein and fiber
December 27, 2021
Available in three flavors, Apple Cinnamon, Sweet Cocoa, and Chocolate Brownie, BodyBar was designed to reset the bar and serve as a better-for-you replacement for traditional nutrition bars.
Consumers are turning more to nostalgic foods since the pandemic, and relate fruity cereal with childhood memories
February 24, 2021
ONE Bar, a protein bar company known for their guilt-free, indulgent flavors, introduced limited edition ONE Fruity Cereal bars. The bars are now available at Trader Joe’s nationwide and c-stores, and rolling out further nationwide – including Amazon – in March.
Nellson Nutraceutical LLC, the full-service nutritional bar and powder provider in North America, announced the appointment of Jean Filion to chief executive officer. He succeeds Jamie Better, effective today.
Nellson’s co-manufacturing capabilities allow brand partners to focus on brand growth and not operations
October 13, 2020
With a history of industry insights and a proven track record across multiple nutrition segments and markets, Nellson’s co-manufacturing capabilities allow brand partners to focus on brand growth and not operations.
New energy bar features three textures: creamy, crunchy and chewy
August 5, 2020
This new addition to the Nature Valley lineup is packed with energy-boosting ingredients like creamy nut butter, crunchy nuts and seeds such as almonds, sunflower seeds, pumpkin seeds or peanuts, and chewy cranberries or blueberries.
Convenience and health are two primary factors contributing to the continued growth in the snack and nutrition bar category. The versatility of the bar format has allowed product developers to tailor their new offerings to consumers seeking a snack, a meal, post-workout fuel or a general energy boost.
Here are a few examples of new bar introductions from the first half of 2017.