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According to Vantage Market Research, the global protein bar market hit US$4.3 billion in 2021 and is projected to reach US$6.0 billion by 2028, at a CAGR of 5.8%.
Younger consumers are more likely to engage with new products featuring sustainability claims
March 17, 2023
Modern consumers are adopting sustainable food and beverage products at an increased rate, while younger generations of shoppers, in particular, have gravitated toward sustainable options.
Inflation takes a bite but consumers still say "Cheese!"
February 23, 2023
According to IRI, total U.S. Retail Cheese (defined as fixed + random weight cheeses) volume saw strong growth when consumers were largely at home during the 2020-21 pandemic years.
Three in 10 Americans report eating more protein from whole-plant sources
January 20, 2023
The International Food Information Council asked consumers, "Thinking about the past 12 months, how has your consumption of protein sources changed?" Consumers answer their consumption of various protein sources has changed over the past 12 months.
Beverages that blur category lines are leading drink product launches as consumers continue to expect more functionality from the products they buy. Botanical ingredients are a key focus for consumers fulfilling this expectation.