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The most recent collection of beverage innovations includes sparkling water, hard tea and new flavors of soft drinks
June 1, 2023
"We disrupted the industry, creating an entirely new taste in the Hard Seltzer category with White Claw by bringing new thinking, technology breakthroughs, and our unmatched iconic flavors to market,” said Anthony von Mandl, O.C., O.B.C., founder & CEO. “The same innovative spirit and technological know-how inspired the creation of our premium vodka—we believe the vodka category is ready for its White Claw moment."
Country superstar acts as brand ambassador for proprietary blend sweet tea
May 25, 2023
An antioxidant-rich, all-natural, zero sugar and low-calorie refreshment, Ryl Sweet Tea will shake up the summer beverage scene with a healthy alternative to the Southern classic.
Retro-inspired flavor rolls out in time for summer
May 24, 2023
Vizzy aims to tap into a nostalgic vibe this summer with a limited-release Orange Cream Pop flavor that reimagines the classic orange cream soda, but in hard seltzer form.
Success of first collaboration leads to partnership on high-value specialty ingredient
May 23, 2023
Willow's FutureGrown™ technology platform is a fully integrated, proven solution for rapid enzyme and strain engineering, process development and scaled-up manufacturing that incorporates the latest technologies available for precision fermentation.
The new drinks are a collection of premium flavored sparkling waters with three flavors
May 18, 2023
Topo Chico Sabores is a collection of premium flavored sparkling waters with three flavors, filtered sparkling water, crisp bubbles and blend of minerals added for taste, meant for everyday drinking among Topo Chico enthusiasts.
The Boston Beer Company introduces malt-based lineup of full-flavor, 8.0% ABV cocktail-style drinks in a 24oz can
May 3, 2023
With taste, pricing that won't break the bank and convenient single-serve formatting, Slingers was carefully crafted to capitalize on the triple-digit growth of the ready-to-drink (RTD) category and the growth of higher-ABV offering
The beverage category routinely generates a mountain of innovative new products. 2017 has been no exception. From plant-based beverages to kombucha to flavored beers, the beverage category is overflowing with cutting edge product development. Here is a snapshot of product innovations from the beverage category in 2017.
ON DEMAND: Broadcasting Live Session from New Products Conference:There’s no more fluid, dynamic market than beverages, which showcase nearly every imaginable trend. What tastes, trends and topics dominated 2022—and what’s likely to influence new products in 2023?
ON DEMAND: Consumer demand for beverages that support mental clarity, relaxation, and improved sleep is rising. Over the last years, the sleep quality of consumers has declined. A new wave of relaxation drinks is rising, with functional ingredients that target sleep-promotion claims with a short ingredient list.