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Cutting edge trends include products that feature hydration claims, cannabis ingredients and wellness elixirs
June 2, 2023
"The team at Yerbaé is thrilled to introduce these two delicious flavors to our customers,” said CEO Todd Gibson. “Lemonade is a classic summer favorite, while Yuzu Lime brings a unique, refreshing citrus twist to our line of beverages. We are always looking for ways to innovate and bring new, exciting flavors to our customers."
Brand responds to consumer desire for new energy drink flavors
May 17, 2023
Yerbaé's plant-based functional beverages are designed to be simple, clean with minimal ingredients that provide a boost of energy and a refreshing, unique taste.
Multi-vitamins, supplements, energy drinks and new cereals provide recent examples of new food and beverage products that showcase vitamin and mineral ingredients
April 25, 2023
As consumers continue to seek solutions for health and wellness needs, food and beverage product developers deliver a dizzying array of innovations across categories. While many sophisticated R&D teams work to refine formulations in supplement and energy segments, others have shifted their focus to product applications that do not traditionally feature vitamins and minerals. Take a look at some of the most cutting edge introductions from some of the industry's best product development teams.
ZOA Energy looks to "Fuel Something Bigger" with new brand campaign, visual identity, new flavor rollout and product enhancements
February 1, 2023
The new can identity, designed by R/GA, features vibrant colors on the outside, and an enhanced formula inside, increasing the amount of both natural caffeine and Vitamin C by 33% per ounce.
The energy drinks contain seven essential vitamins, are non-GMO, and have zero sugar
December 27, 2022
CELSIUS energy drinks are made with quality ingredients, contain seven essential vitamins, are non-GMO, and have zero sugar, no aspartame, and no high fructose corn syrup.
GNT gains regulatory approval for spirulina extract
November 11, 2022
GNT has secured U.S. Food and Drug Administration (FDA) approval for use of spirulina extract in beverages. This will help beverage formulators achieve vibrant blue shades and maintain clean labels.
The beverage category routinely generates a mountain of innovative new products. 2017 has been no exception. From plant-based beverages to kombucha to flavored beers, the beverage category is overflowing with cutting edge product development. Here is a snapshot of product innovations from the beverage category in 2017.