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The most recent collection of beverage innovations includes sparkling water, hard tea and new flavors of soft drinks
June 1, 2023
"We disrupted the industry, creating an entirely new taste in the Hard Seltzer category with White Claw by bringing new thinking, technology breakthroughs, and our unmatched iconic flavors to market,” said Anthony von Mandl, O.C., O.B.C., founder & CEO. “The same innovative spirit and technological know-how inspired the creation of our premium vodka—we believe the vodka category is ready for its White Claw moment."
Retro-inspired flavor rolls out in time for summer
May 24, 2023
Vizzy aims to tap into a nostalgic vibe this summer with a limited-release Orange Cream Pop flavor that reimagines the classic orange cream soda, but in hard seltzer form.
The Boston Beer Company introduces malt-based lineup of full-flavor, 8.0% ABV cocktail-style drinks in a 24oz can
May 3, 2023
With taste, pricing that won't break the bank and convenient single-serve formatting, Slingers was carefully crafted to capitalize on the triple-digit growth of the ready-to-drink (RTD) category and the growth of higher-ABV offering
The can and packaging includes responsibility symbols stating that the beverage is to be enjoyed responsibly and only by consumers of legal drinking age
April 17, 2023
Made with Jack Daniel's Tennessee Whiskey and Coca-Cola, Jack Daniel's & Coca-Cola RTD is inspired by one of the most popular "bar-calls" – a cocktail ordered with specific brand names – in the world.
Since launching in 2018, Arnold Palmer Spiked has continued to grow year over year according to IRI Barrel Sales
April 7, 2023
Arriving in time for spring, Arnold Palmer Spiked Raspberry Half & Half joins the growing portfolio of Arnold Palmer Spiked brands including traditional Arnold Palmer Spiked Half & Half and Arnold Palmer Spiked Lite Half & Half.
Global retailers are showing interest in beverage brands who champion sustainability
April 7, 2023
National retailers have similar goals as PLANT regarding sustainability practices and recognized how PLANT not only uses sustainable packaging, but sustainable ingredients.
The new beverage contains 5% ABV, no caffeine, no added sugars and 100 calories per serving
March 21, 2023
HARD MTN DEW Livewire is an electrifying new twist on the classic, fan-favorite soft drink with a jolt of orange citrus refreshment, 5% ABV, no caffeine, no added sugars and 100 calories per serving.
The new ready-to-drink cocktails are available in three varieties
March 3, 2023
Crafted with Captain Morgan and refreshing Vita Coco coconut water, the new beverages is available in three varieties: Piña Colada, Strawberry Daiquiri and Lime Mojito.
The beverage category routinely generates a mountain of innovative new products. 2017 has been no exception. From plant-based beverages to kombucha to flavored beers, the beverage category is overflowing with cutting edge product development. Here is a snapshot of product innovations from the beverage category in 2017.