This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Product Developers Find Inspiration in Functional Formulations
Cutting edge trends include products that feature hydration claims, cannabis ingredients and wellness elixirs
Healthful Hydration ROAR Beverages Inc., Bethlehem, Pa., used NatExpo West 2023 to introduce a new ready-to-drink flavor, Strawberry Lemonade; and ROAR Plus, a new line of naturally flavored vitamin and electrolyte drink mixes (available on QVC and online).
ROAR’s core Complete Hydration Strawberry Lemonade flavor delivers 100% daily value of vitamins C, B5, B6 and B12 and an excellent source of antioxidants from vitamins A, C and E, with only 20 calories and 2g of sugar per 18oz bottle. New ROAR Plus has a blend of antioxidants, vitamins and electrolytes, and is also boosted with 1,000 mg of vitamin C, as well as added zinc, elderberry and green tea polyphenols, with only 2g of sugar and 20 calories per single-serve stick. ROAR Plus comes in Berry Lemonade and Strawberry Watermelon flavors.