Snack cheese brand Babybel® expanded its lineup of 100% real cheese offerings this spring with the introduction of Mini Babybel Monterey Jack, the brand's first new flavor since 2014. With this announcement, Babybel is also introducing a newly reformulated Mini Babybel Mozzarella, with an even creamier texture and mild flavor.
Following extensive research, Babybel found significant consumer demand for Monterey Jack snack options. After nearly 15 months of product development and consumer testing, the brand is thrilled to bring Mini Babybel Monterey Jack to shelves nationwide. This new flavor is mild and creamy with a slight sweetness that offers over 4g of protein per serving and is made with 100% real cheese. With nearly 90%1 of adults saying they'd purchase Mini Babybel Monterey Jack for themselves and approximately 80%1 of kids saying they'd eat this if it was in the house, it'll quickly become the go-to snack for running errands, in lunch boxes, or a mid-day break.
In addition to Monterey Jack, adults and kids alike will also reach for the 100% real cheese of the newly reformulated Mini Babybel Mozzarella, packed with 4g of protein and only 70 Calories per serving. While the original mozzarella recipe was first available starting in 2013, consumers can expect this updated version to feature an even creamier, true mozzarella taste that has a significant advantage over competitors1. When tested among families, over 70%1 of adults would buy Mini Babybel Mozzarella for their kids. Like all Mini Babybel products, it is portioned as an after-school snack, or on-the-go between activities.
The new flavor joins Babybel's existing lineup of cheeses and alternative dairy offerings, which are now available in eight varieties, including:
- Mini Babybel Monterey Jack Cheese
- Mini Babybel Original Cheese
- Mini Babybel Light Cheese
- Mini Babybel White Cheddar Cheese
- Mini Babybel Gouda Cheese
- Mini Babybel Sharp Original Cheese
- Babybel Plant-Based Cheese Alternative
Both Mini Babybel Monterey Jack and Mini Babybel Mozzarella are made with no artificial growth hormones, colors, flavors or preservatives. They're available now at major retailers nationwide including Albertsons, Hy-Vee, Wakefern, and Walmart at a retail price of $7.99 for a 12-count net.
1Babybel/Curion research, May 2022, n=75